NIKEiD / Free Summer Campaign
Nike gave a chance to design your own version of the Free Run 2. You could customise the soles and
colors of the FREE shoes via NikeiD. Downloadable from iD site when creating customized shoe, the
poster generator created customisable posters from shoe designs—both consumers and Nike athletes alike.
Illustrations and headline were created with the shoes having a different upper and a different sole
with the colors reflecting the NikeiD energy.
Illustrations credit: Ippei Gyoubu
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