Spaces by Welspun Group
Rebranding | Packaging Design
Rebranded and redesigned the packaging for SPACES a brand by the Welspun group. The old brand language lacked hierarchy, voice and clarity. The packaging was cluttered and all over the place using flimsy substrates which did not do justice to the products. Working closely with the client, created a brand language which could work on different platforms from print to retail to digital. The revised packaging was a simple solution to various complex problems that a bed sheet packaging faces in both, a mom and pop scenario and at a shop-in-shop.
*Agency: FITCH
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